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Advance Digital Marketing facebook

Certificate in Advance Digital Marketing (CADM)


 

Duration
2 MONTHS

Fee (INR)
₹ 18,000

Grow Your Business with Top Digital Marketing Domains: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites, SEO.


Benefits

Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Land a High-Paying Job in Digital Marketing
Work From Home as a Freelance Marketer
Start own business with minimum Investment


Course Contents

    • ➥ Introduction of Digital World
    • ➥ What Is Digital Marketing?
    • ➥ Offline Advertising Vs Online Advertising
    • ➥ Various Digital Marketing Channels
    • ➥ Website Niche
    • ➥ Technique for domain name choice
    • ➥ Hosting Setup
    • ➥ Wordpress Installation
    • ➥ Creating Post and Pages
    • ➥ SEO Plugins Integration
    • ➥ Website Speed Optimization
    • ➥ Principles of Business Graphics
    • ➥ Design Banner and Poster with Canva
    • ➥ Usage of Free stock photos
    • ➥ How Search Engines Works
    • ➥ Basics of SEO
    • ➥ On-Page SEO
    • ➥ Keyword Research
    • ➥ Meta tags creation
    • ➥ Content Optimization
    • ➥ Header Tags
    • ➥ Image Optimization
    • ➥ Url Optimization
    • ➥ Robots.txt
    • ➥ Sitemap.html
    • ➥ Sitemap.xml
    • ➥ Off-Page SEO
    • ➥ Link Building Strategies
    • ➥ WhiteHat SEO
    • ➥ Black Hat SEO
    • ➥ Google Latest Updates
    • ➥ Google Business Listing
    • ➥ Blog Setup
    • ➥ Blog Design
    • ➥ Blog Marketing
    • ➥ Blogging Article Methods
    • ➥ Tools To Create Unique Articles
    • ➥ Copyscape and Grammarly
    • ➥ Automatic Backlink Setup To Blogs Using IFTTT
    • ➥ Making Money by Blogging
    • ➥ Setup Analytics
    • ➥ Understanding Diff types of Traffic
    • ➥ Real Time Reports
    • ➥ Preparing Different Reports
    • ➥ Setup Goals
    • ➥ Filters
    • ➥ Dashboards
    • ➥ User Management
    • ➥ Admin Section
    • ➥ Tracking Ecommerce Reports
    • ➥ Adding Site & Verification Process
    • ➥ Crawl Errors & Stats
    • ➥ Google Fetch
    • ➥ Search Queries
    • ➥ Structured Data
    • ➥ Rich Snippets
    • ➥ Data Highlights
    • ➥ Robots.txt testing
    • ➥ Sitemap.xml
    • ➥ Links to Site
    • ➥ Internal links
    • ➥ Google Messages
    • ➥ Introduction of Adwords
    • ➥ Google Adwords Account Setup
    • ➥ How ppc works
    • ➥ PPC campaign design
    • ➥ Keyword research tool
    • ➥ Keyword match types
    • ➥ Adgroup setup
    • ➥ Search Advertising
    • ➥ Dynamic Search Ads
    • ➥ Display Advertising
    • ➥ Remarketing
    • ➥ Gmail Ads
    • ➥ Shopping Ads
    • ➥ Video Advertising
    • ➥ Universal App Campaign
    • ➥ Conversion Tracking Code
    • ➥ Optimizing keywords, cpc, Ad Performance
    • ➥ Budget, Billing, Reporting Techniques
    • ➥ Importance of Social Media Branding
    • ➥ SMO with Search Engine Optimization
    • ➥ Fanpage Creation
    • ➥ Design Fanpage
    • ➥ Optimizing FanPage and Good Practices on Engagement
    • ➥ FB Insights
    • ➥ Fb Groups creation & Marketing
    • ➥ Fb Events Creation & Marketing
    • ➥ FB Paid Marketing Campaign
    • ➥ Instagram Marketing
    • ➥ Profile Creation & optimization
    • ➥ Post Photos & Videos
    • ➥ Hash Tags
    • ➥ Paid Advertising
    • ➥ Insights
    • ➥ Twitter Marketing
    • ➥ Linkedin Marketing
    • ➥ Youtube Marketing
    • ➥ Social Media Tools
    • ➥ Instagram Branding
    • ➥ Whatsapp Branding
    • ➥ Importance of Email Marketing
    • ➥ Getting Email ID of Any Person
    • ➥ Good practices while doing Email Marketing
    • ➥ Improving Inbox rates in Email Marketing
    • ➥ Tools For Sending Bulk Emails
    • ➥ Developing ROI based Content Strategy
    • ➥ Audience Discovery, Personas, & Brand Content Style Guidelines
    • ➥ Online Reputation Building
    • ➥ Discovery and Practical Content Creation
    • ➥ Content Promotion
    • ➥ Responsive Website Creation
    • ➥ AMP Implementation
    • ➥ Mobile Ads
    • ➥ SMS Marketing
    • ➥ Whatsapp Marketing
    • ➥ Building an Online Shop using WordPress and WooCommerce
    • ➥ E-commerce Business Models
    • ➥ Finding Profitable Products
    • ➥ Find lowest price products
    • ➥ Shopping Ads
    • ➥ E-commerce SEO
    • ➥ What Is Online Reputation Management
    • ➥ Finding and Removing Negative Reviews Online
    • ➥ Get Positive Reviews Online
    • ➥ Top 5 Tools used for Online Reputation
    • ➥ Affiliate Marketing
    • ➥ E-Commerce Marketing
    • ➥ Blogging
    • ➥ Google Adsense
    • ➥ What Is Freelancing?
    • ➥ Guide to interacting with Clients
    • ➥ Setting Up Profiles On Freelancing Sites
    • ➥ Finding Projects From Feelancing websites
    • ➥ Live Training
    • ➥ Live Training
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Eligibility

8th or Equivalent.

For Whom?

Students
Self employee
MSME Business
Small Scale Business
Business entrepreneur
Digital Business Marketer

Career Opportunities

After completing their Advanced Digital marketing course from the institute will be able build their career for the following areas:

Social Media Expert
Digital Communication Manager
Marketing Tech and Automation Manager
Performance Marketer
Marketing Analyst
SEO Expert

Student Kit

  Hard page Book
  Printable Digital Copy Material
  Laptop bag
  Necessary Tool (Academic Version)
  Course Certificate