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Certificate in Digital Marketing (CDM)


 

Duration
1 MONTHS

Fee (INR)
₹ 9,500

Master in Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!. Be a Digital Marketer.


Benefits

Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Advertise Your Products And Services Online Effectively
Boost Traffic and Increase Sales to Your Website
Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Land a High-Paying Job in Digital Marketing
Work From Home as a Freelance Marketer


Course Contents

    • ➥ What is Digital Marketing
    • ➥ Inbound v/s Outbound Marketing
    • ➥ Content Marketing
    • ➥ Understanding Visitors
    • ➥ Understanding Leads
    • ➥ Introduction www
    • ➥ Domains
    • ➥ Buying a Domain
    • ➥ Website Language & Technology
    • ➥ One Page Website
    • ➥ Increase Rank in Search Engine
    • ➥ Meta Data Analysis
    • ➥ Back-link Generator
    • ➥ Unique Keywords & Description
    • ➥ Website Auditing
    • ➥ Designing Word-press Website
    • ➥ Competitor Monitoring Tools & Techniques
    • ➥ Create Profiles and Pages
    • ➥ Increase Likes/Followers
    • ➥ Scheduling Posts
    • ➥ Publish/Manage Events
    • ➥ Pro Response
    • ➥ Audience Insights
    • ➥ Competitors Facebook Page
    • ➥ Organic v/s Paid
    • ➥ Defining Ad Objective
    • ➥ Ad Components
    • ➥ Designing Creative Image
    • ➥ Setting Up Facebook Ad Account
    • ➥ Create Ads Targeting, Budgeting, Creative
    • ➥ Boosting Page Posts
    • ➥ Page Promotion
    • ➥ Video Promotion
    • ➥ Check Similar Ads and Audience
    • ➥ Re marketing Website Visitors
    • ➥ Managing and Editing Ads
    • ➥ Ad Reports and Ad Insights
    • ➥ Billing and Account
    • ➥ Understanding Adwords
    • ➥ Google Ad Types
    • ➥ Pricing Models
    • ➥ Ad Page Rank
    • ➥ Adwords User Interface
    • ➥ Creating Ad Campaigns
    • ➥ Pay-per-Click, Cost-per-Action
    • ➥ Bidding Strategy on Location, Schedule, Devices
    • ➥ Designing Image/video Ads
    • ➥ Google Plus Profile
    • ➥ Google Local Business
    • ➥ Google + Company Page
    • ➥ Managing Circles
    • ➥ Posting Contents
    • ➥ Sharing G+ Buttons on Website
    • ➥ HashTags & Mentions
    • ➥ Google Pages for Youtube Channel
    • ➥ Verify Channel
    • ➥ Webmaster tool - Adding Asset
    • ➥ Associated Website Linking
    • ➥ Custom Channel URL & Keywords
    • ➥ Branding Watermark
    • ➥ Uploading Video
    • ➥ Live Broadcasting
    • ➥ Managing Comments & Messages
    • ➥ Monetization with Adsense
    • ➥ Paid Youtube Channel
    • ➥ Channel Analytics
    • ➥ Real Time Analytics
    • ➥ Importing Email Lists
    • ➥ Email Templates & Designs
    • ➥ Sending HTML Email Campaigns
    • ➥ Campaign Reports & Insights
    • ➥ Auto-Responder Actions
    • ➥ Marketing Automation Tools
    • ➥ Email Auto-responder
    • ➥ SMS Auto-responder
    • ➥ Lead Generation Strategy
    • ➥ Capturing Leads from Sources
    • ➥ Lead & List Management
    • ➥ Business Reporting


Eligibility

8th or Equivalent.
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Any person, who is interested in learning Digital Marketing.

For Whom?

Students
Self employee
MSME Business
Small Scale Business
Business entrepreneur
Digital Business Marketer

Career Opportunities

After completing their Digital marketing course from the institute will be able build their career for the following areas:

Social Media Expert
Digital Communication Manager
Marketing Tech and Automation Manager
Performance Marketer
Marketing Analyst
SEO Expert

Student Kit

  Hard page Book
  Printable Digital Copy Material
  Necessary Tool (Academic Version)
  Course Certificate